Privacy Policy

Who we are

ATraveller is an independent luxury travel adviser based in the United Kingdom, run by Andrew Willcox. We are the data controller for the personal information described in this policy, and we are registered with the Information Commissioner's Office (ICO).

ATraveller is affiliated with Fora Travel, which provides our booking systems and industry accreditations.

If you have any questions about this policy or your information, email andrew@atraveller.co.uk.

The information we collect

When you make an enquiry or a booking, we collect the information you give us. This may include:

• your name, email address and telephone number
• your travel plans, dates, budget and preferences
• the names of the people travelling with you, including children
• hotel and airline loyalty membership numbers
• passport details and dates of birth, when a booking needs them
• dietary requirements, accessibility needs or medical information you choose to share so we can arrange your trip
• special occasions you would like us to pass on to a hotel
• your answers to the pre-arrival questionnaire we may send before your trip, such as room preferences and special requirements

When you visit our website, we also collect information about how you use it. Google Analytics and Microsoft Clarity do this only if you accept analytics cookies. Google reCAPTCHA checks enquiries for spam. Our Cookie Policy explains this in full.

If you give us details about other travellers, please make sure they are happy for you to do so.

How we use your information

We use your information to provide the service you have asked us for:

• to reply to your enquiry and plan your trip
• to make and manage your bookings, including passing your details to hotels, cruise lines and rail operators
• to pass on dietary, accessibility or medical information, with your agreement, so your needs are met
• to help you, or arrange help, if you have an accident or medical emergency while travelling

We also use it, as any business reasonably would, to:

• keep the accounting and booking records the law requires
• protect our website and enquiry form from spam and misuse
• handle any complaint or dispute
• keep in touch with past clients about their trips, and occasionally ask for feedback (you can ask us not to)

With your agreement, we use analytics cookies to improve our website, and we send news or offers by email only if you have asked for them. You can change your mind at any time, and every email includes a way to unsubscribe.

We never sell your information, and we do not make decisions about you by automated means.

Who we share it with

We share your information only where needed to provide our service:

• hotels, cruise lines, rail operators and other travel providers you are booking with
• Fora Travel, which processes our bookings
• the companies that run our website, email and enquiry form, including our website host, our enquiry email service, Google (email, Google Analytics and reCAPTCHA) and Microsoft (Clarity)
• our accountant and professional advisers, and authorities where the law requires it

We choose reputable suppliers and expect them to protect your information in line with data protection law. Each may only use it for the purpose we share it for.

International transfers

Some of the organisations above are outside the UK, including in the United States, and the hotels you book may be anywhere in the world. Where we transfer your information outside the UK, we rely on UK adequacy regulations (including the UK–US data bridge) or the ICO's approved contract clauses. Where you ask us to book a hotel or cruise abroad, sharing your details with that provider is necessary to make the booking.

How long we keep it

• Enquiries that do not lead to a booking: up to two years.
• Booking and payment records: six years, to meet tax and accounting rules.
• Dietary, accessibility and medical information: up to two years from your last booking.
• Website analytics data: as set out in our Cookie Policy.

Keeping it secure

We keep your information in secure, password-protected systems and limit access to those who need it. Our website encrypts information sent through it (HTTPS). No way of sending information over the internet is completely secure, but we take care to protect everything we hold. If a breach affects your rights, we will tell you and the ICO as the law requires.

Your rights

You have the right to:

• ask for a copy of the information we hold about you
• ask us to correct anything that is wrong
• ask us to delete your information, where we no longer need to keep it
• object to, or ask us to restrict, how we use it
• ask us to transfer it to you or another organisation
• withdraw your consent at any time, where we rely on it

To use any of these rights, email andrew@atraveller.co.uk. We will reply within one month. There is no charge.

Cookies

Our Cookie Policy explains the cookies we use and how to change your choice.

Complaints

If you are unhappy with how we have handled your information, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed. If we make a significant change, we will let our clients know by email. You can ask us for a copy of an earlier version at any time.