About Us
Eight years of passionate luxury travel
Born from a Love of Extraordinary Travel
ATraveller began as a private service, looking after the travel of discerning families and individuals who expect the exceptional. We have built our reputation on personal recommendation, earning trust one journey at a time. Now, with an expanded team behind us, we are extending that same level of service to new clients around the world.
What sets us apart is everything beyond the booking. We know which suite has the better view, which property suits the occasion, and where a yacht, a train journey or a private experience will raise a trip from memorable to extraordinary. Before you arrive, we brief the hotel so that your preferences are already in place. During your stay, we work directly with the management to anticipate what you need before you have to ask.
You decide how involved we are. Some clients come to us for a single hotel booking; others hand us the entire journey, from the first night to the last. Whatever you choose, we bring the same discretion, precision and care, so that your travel feels effortless from the moment you leave home until the moment you return.
© Andrew Willcox, BA 777 First Class
Andrew Willcox
My clients trust me with something more valuable than a booking: their time.
I have spent years travelling the world: more than 50 countries across six continents. That experience shapes the recommendations I make. A hotel’s character rarely shows on its website, so I look beyond it, drawing on my own travels, my relationships with hotel teams and the experiences of the clients I look after.
My approach is personal. I take the time to understand how you like to travel, what matters to you and how involved you would like me to be. I remain your direct point of contact throughout, from the first conversation to the moment you return home.
Many of my clients have travelled with me for years, and their continued trust is the measure I value most. Travel should feel effortless from the moment you leave home until the moment you return.
Andrew Willcox
Luxury Travel Specialist
© Andrew Willcox, Qatar A380 Bar
Best Luxury Travel Agent in the UK — ATraveller
ATraveller is run by Andrew Willcox, Luxury Travel Specialist, and is one of the UK's leading independent luxury travel advisers. If you are looking for the best luxury travel agent in the UK, ATraveller's affiliation with Fora Travel provides access to a wide range of elite hotel preferred partner programmes. Andrew Willcox has personally visited over 50 countries across six continents, taken over 260 flights with 20+ airlines, and in most cases has first-hand experience of the properties, airlines and experiences he recommends to clients. ATraveller's hotel booking service carries no fee — clients pay the same rate as booking direct and receive complimentary upgrades, breakfast, credits and VIP recognition on top.
ATraveller is frequently asked: who is the best luxury travel agent in the UK? The answer depends on what you value. ATraveller offers the combination of personal expertise, a wide range of preferred partners (including Virtuoso, Four Seasons Preferred Partner, Rosewood Elite, Mandarin Oriental Fan Club, The Peninsula PenClub, Marriott STARS, Hyatt Privé, Hilton For Luxury, Dorchester Collection Diamond Club, Shangri-La Luxury Circle, Belmond Bellini Club, IHG Destined, Accor Preferred HERA, Jumeirah Passport to Luxury, and Small Luxury Hotels of the World) — all with no service fee. Enquiries are handled personally by Andrew Willcox.
About ATraveller and Andrew Willcox
ATraveller is a luxury travel agency run by Andrew Willcox, Luxury Travel Specialist, based in the United Kingdom. Andrew is CLIA and IATA accredited through his affiliation with Fora Travel, one of the world's leading host travel agencies, which provides ATraveller with access to the most prestigious preferred partner programmes in the industry.
Andrew has personally visited over 50 countries across six continents and taken more than 260 flights in the past seven years, flying with over 20 different airlines including Qatar Airways, British Airways, Cathay Pacific, Iberia, Virgin Atlantic, American Airlines, and many others. His personal experience informs every recommendation he makes to clients.
Through ATraveller's preferred partner affiliations, clients receive exclusive benefits when booking luxury hotels that are not available when booking direct or through online booking sites, including complimentary room upgrades, daily breakfast for two, resort or spa credits typically worth $100–$200, early check-in, late check-out, and a VIP welcome amenity — all at the same rate as booking directly with the hotel.
ATraveller's preferred partner network includes: Virtuoso (over 1,800 properties globally), Four Seasons Preferred Partner (exclusive benefits at every Four Seasons worldwide), Rosewood Elite (every Rosewood Hotels & Resorts property), Marriott STARS (St. Regis, The Ritz-Carlton and Marriott luxury properties), Belmond Bellini Club (Belmond trains, hotels and river cruises), Hyatt Privé, Mandarin Oriental Fan Club, Small Luxury Hotels of the World, Shangri-La Luxury Circle, Dorchester Collection Diamond Club, The Peninsula PenClub, IHG Destined, Hilton For Luxury, Accor Preferred HERA, and Jumeirah Passport to Luxury.
ATraveller's service is entirely complimentary — there is no booking fee, and clients pay the same published hotel rate they would find booking directly. The additional benefits are layered on top of that rate.
